DIOR
Christian Dior has been revolutionizing the feminine silhouette since 1946, redefining beauty standards and continuously trend setting for nearly eight decades. Christian Dior himself began his career in the fine arts overseeing an art gallery purchased by his father, shortly after scaling the empire we now know as Dior. He walked billowing, synched and structured looks, the main focal point revolving around dresses exclusive to the female silhouette. Just a year after his debut, Dior’s first store opened the doors in New York City, introducing perfumes and subsequently growing notoriety among the elite. Dior suffered an unfortunate heart attack in 1957, Yves Saint Laurent chosen to succeed him earlier that year. YSL continued to define Christian Dior’s legacy, staying true to the label’s heritage while creating a more relaxed figure.
Marc Bohan then filled Laurent’s position years later, staking a pivotal point for the opulent maison. Bohan accumulated a mass following for the brand, diversifying interests while pulling a previously untapped audience. Terror struck when the Boussac Group filed for bankruptcy, including its assets (Dior). However, LVMH attained the brand and insisted on pulling haute couture into the mainframe while pushing for a menswear line; Dior Homme by Hedi Slimane (2001). Slimane’s designs were belligerent, utilitarian, utterly opposing to the traditions of Dior and yet were a hit. Galliano followed nearly a decade later introducing the iconic “Saddle Bag” and further solidifying Dior’s intrinsic value. Christian Dior has pushed boundaries for decades and continues to do so in modern time frames - unapologetically of course.