Huber de Givenchy began his endeavours within the French circuit among Christian Dior and Balenciaga (1952). Few designers were able to design at the echelon of these three, but each truly lifted the spirits of consumerism following World War II. Givenchy in particular began with experimental designs, at the sacrifice of textile production. The maison strayed from the inherent elegance in contemporary fashion, leaning towards uncharted shapes, cuts and technique opposed to affluent fabrics. In 1957 prêt-à-porter was launched and a menswear line nearly a decade later. Givenchy continues to push the boundaries of experiment season after season, maintaining the core values Huber once instilled.