HYSTERIC GLAMOUR

Hysteric Glamour is a Japanese label known for redefining the lines between streetwear and luxury, blending the modern take of each with innovative design. Nobuhiko “Nobu” Kitamura (Hysteric Glamour’s founder) began his career at youth-oriented fashion label “Ozone Community”, 1984. Here Kitamura, like many Japanese designers, became fascinated with Western Punk Rock culture. He took this new found inspiration, respectfully departed from the Ozone label and created Hysteric Glamour. His brand would garner traction throughout the years, subsequently becoming a staple in Japanese street culture.