00s Stüssy ‘STU ©’ Motif Brown Heavyweight Slogan Hoodie

Founded by Shawn Stussy in 1980, Stüssy has endured a multitude of cultural resurgence’s over a forty year reign. Now at the height of it’s supremacy, the brand has undertaken a new approach to the lucrative menswear market, projecting itself as a bridge between street and luxury fashion. Unveiling Spring and Fall collections, Stussy has managed to maintain roots in surf/skate communities while rising to previously untapped heights. Season after season the label continues to impress, garnering a larger following each year through creative marketing campaigns and impressive direction.

 

Debuting in the naughties era, this iconic hoodie features a heavyweight brown base and two tone Stüssy logo on the chest. Created using a bubble print technique, the motif is lifted from the fabric, in an ironic spin on the pronunciation of “Stu - C”. Incorporating a copyright logo as opposed to the ‘ssy’ suffix, it comes in a boxy fit, in pristine condition tagged as an oversized small.