1996 Chrome Hearts ‘Fleur’ .925 Silver Black Leather Keychain

Founded in 1988, brand pioneers Richard Stark and John Bowman originally created Chrome Hearts in order to fulfill their own need for the ideal leather jacket. After searching for a jeweler who was capable of detailing their garments with the hardware they desired, the pair found a perfect match in Leonard Kamhout who specialized in sterling silver. The group’s exclusive retail approach was well beyond its years in terms of creativity. The low supply and high demand was innovative, Chrome Hearts being a first to truly encapsulate the feeling of exclusivity for the consumer. When asked how Stark would personally describe his brand, he unapologetically replied “Nowadays, everybody’s fucking luxury. I don’t use the word…I just try to use amazing materials, craftsmanship, attention to detail, precious metals, precious gems, all that kind of shit. I guess you can call it whatever you want.” This uncompromisable strategy is what has allowed Chrome Hearts to grow so rapidly, remaining true to its heritage, yet still expanding at a blistering pace.

Using a mould crafted in 1996, this incredible Chrome Hearts keychain features .925 silver hardware and a Fleur button pendant. Making a fantastic belt loop, bag or key accessory, it’s finished with an embossed Chrome Hearts stampe and etched d-ring to pair. In great condition throughout.